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National University brand positioning, advertising, and brand guidelines

We developed a new brand positioning and communications campaign (including nationwide TV), along with detailed brand guidelines to shift the perception that National University is not an online diploma mill, but a respected institution with a gold standard of quality education rooted in its 27 campuses. This campaign became a guide for the University's internal team and, they in turn, they saw a significant uptick in interest and applications.

National University

National University

We developed a new brand positioning and communications campaign (including nationwide TV), along with detailed brand guidelines to shift the perception that National University is not an online diploma mill, but a respected institution with a gold standard of quality education rooted in its 27 campuses. This campaign became a guide for the University's internal team and, they in turn, they saw a significant uptick in interest and applications.


 

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